Instead of undercutting Sanders’ support, the ad is actually intended to improve his standing by riling up liberals, for whom free college, a national single-payer insurance system and taxes on Wall Street are key reasons to vote for the 74-year-old Democratic Socialist.
“When it comes to federal spending and piling on our massive debt, Secretary Clinton is a five-car pile-up, but Senator Sanders is a trainwreck,” said Brian Baker, president of the ESA Fund. “Given that Senator Sanders is the leading candidate in Iowa and New Hampshire and way ahead in the general election polls, ESA Fund will work hard to inform voters about his record and future plans.”
But Republicans would love nothing more than for Sanders to win the Democratic nomination.
…
The triple-reverse ad strategy the GOP has deployed against Sanders has worked in the past for Democrats..
In 2017, Sen. Claire McCaskill, D-Mo., faced a tough reelection campaign in a red state. Although businessman John Brunner was leading in the Republican Senate primary, McCaskill’s team helped boost the prospects of then-Rep. Todd Akin, one of the most conservative members of Congress.
McCaskill and her team put out what she calls a "dog whistle" -- using reverse psychology on Republican voters by calling Akin “too conservative,” a move that helped him win the primary. McCaskill then trounced Akin by 55 percent to 40 percent, outpacing President Barack Obama’s showing in the state by more than 10 points.
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