"I buy dresses online, and I have found some domestic brands that have exquisite taste," the22-year-old woman said. Recently, Qi fell in love with a Beijing brand called Liebo, which featured traditional Chinese flavors and colorful patterns.

Self-branded products from other industries, such as cars and consumer electronics, are also growing in popularity. More Chinese people said they would support Chinese-made cars, especially after the Diaoyu Island dispute between China and Japan. Currently, Japan is still the major car vendor in the Chinese car market.

With a more than 1.1 billion mobile population in hand, China has grown into the world's biggest smartphone market. The country manufactured the highest number of smart devices, 224 million units, across the world last year.

Four out of the top five smartphone vendors in the Chinese market are domestic brands, with the South Korea-based Samsung Electronics Co. the only international player on the list.

Huawei Technologies Co and ZTE Corp even successfully ranked as the world's third and fifth smartphone manufacturer in the fourth quarter last year, according to research firm IDC Corp.

"Previously, Chinese consumers blindly worshiped foreign brands because they were not confident of their own products," Deng with Epsilon pointed out. But since they have gradually widened their knowledge, Chinese buyers have become more mature in their purchases, she said.

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