On Gewara.com, a popular film ticket selling website, both Shanghai and Beijing witnessed no more than 6,000 people buy tickets for the film on Sunday, while Oblivion sold more than 50,000 tickets across the two cities.
"It's bad timing for the return of the film," said Geng Yuejin, vice-manager of Edko Films Ltd, which runs 21 theaters across the country.
"Sunday is not a good day for film debuts in the first place and then there is competition between both domestic and foreign big blockbusters So Young, Iron Man and Oblivion," said Geng.
But other industry insiders blamed cinemas for giving little publicity, fewer showings and poorly determined show times for the film.
According to mtime.com, the sci-fi adventure Oblivion boasted 746 showings at 100 cinemas in Beijing on Sunday, and Iron Man 3 had 882 showings in 102 cinemas, while Django Unchained had 409 showings at 91 cinemas in the capital city.
"I have been standing here for an hour and haven't sold a single ticket for the film yet," said a ticket scalper outside Shanghai's Central Grand Cinema.
Unwilling to give his name, the scalper claimed he has been "making small money" by selling discounted tickets at the cinema for years but seldom has he been "so unlucky".
Afternoon tickets were on sale for 100 yuan each in the cinema. The scalper was selling them for 150 yuan two-and-a-half hours before the film began. Eventually he reduced the price to 50 yuan.
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