Xi at Shanghai UME Cineplex said the film's theme didn't appeal to young cinema-goers. On douban.com, a Chinese film review aggregation website akin to Rotten Tomatoes, the film has garnered an average rating of 8.5 out of 10 from more than 85,300 people who claimed to have seen the film.
"It's not a surprise that the Oscar-winning film is a box office dud in China," said Tengjing Shu, a well-known film critic and producer in Shanghai.
"Cinephiles watched it right after it won two Academy Awards (given at the 85th Awards in February), while the news of it being pulled from theaters for the rumored reason of nudity has attracted another curious audience who would have been perfectly satisfied viewing the unabridged version online for the past month. As a result, there was only a small audience for its silver screen debut in China," she said.
Peng Boda, a 27-year-old computer programmer in Shanghai, told China Daily that he had been waiting for the return of the film after the "disappointing" sudden withdrawal last month.
A big fan of Quentin Tarantino and actor Leonardo DiCaprio, Peng said he has watched most of the director's works and, although he knows there will be additional cuts, "there is no better option" in order to enjoy the Tarantino-style "bloodiness" on the big screen.
Ben Ji, a producer who has work experiences in both Hollywood and domestic studios, said he believes there is an urgent need for a rating system for films in China.
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