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The 19th "21st Century - Coca-Cola Cup" National Speaking Competition, co-sponsored by China Daily and Coca-Cola China, began on Wednesday at China Daily's headquarters in Beijing.
The launch ceremony also marked the official start of the 12th "21st Century -Lenovo Cup" National Middle School and Primary School English Speaking Competition.
Guo Weimin, director of the Press Bureau of the State Council Information Office, acknowledged the competition's contribution to China's English education.
Specifically, he noted how the event has boosted cross-cultural communication among young people in China over the years.
"With the popularity of competitions designed for middle schools and primary schools gaining momentum, a new generation of Chinese young people is entering the international arena," Guo said at the launch ceremony.
Bai Changbo, vice-president of Coca-Cola China, said: "Talent forged in these competitions with unique perspectives on international exchanges is becoming a bridge spanning Eastern and Western cultures."
Bai announced the establishment of the "Coca-Cola ambassador of cultural communication" special award. Winners will be sent to the company's headquarters in Atlanta, and will also receive internship opportunities.
Bai Yuli, vice-president of leading Chinese IT company Lenovo, pledged to support the competition with the group's latest technological innovations and to set up a "Lenovo Innovation Award".
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