The resulting demand in English language training has seen Chinese and foreign companies scramble for a share of the market, with centers springing up at most malls in large cities, as well as in other commercial districts.
Wall Street English, owned by global education group Pearson, has been in China since 2000 and has about 62,000 students enrolled at 66 locations nationwide. It has more than 240,000 alumni.
"China really is a center of excellence for Pearson in terms of English-language learning," said Global CEO David Kedwards. "Because of our scale, we have the ability to do things other companies can't do, and because of China's scale we have the opportunity here to be the pathfinder and to refine new ideas for use in the WSE network around the world."
The company will continue to open three to six new centers annually in China for the next three to five years, he said, adding that student numbers are growing at about 5 percent a year.
"We will invest significantly in online capabilities to ensure our students can continue learning conveniently and on any device, such as smartphones and tablets," he said.
Bill Fisher, China CEO of Education First, said his company is focusing on second- and third-tier cities this year, with plans to open 45 to 50 branches, as well as develop more products that utilize technology.
In addition to the swelling in numbers, the age of Chinese students going overseas is becoming younger. Many now skip the national college entrance exam, particularly those at top high schools.
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