Lenovo's new secret weapon: Hollywood star_美文

Lenovo's new secret weapon: Hollywood star

In the popular sitcom Two and a Half Men, Kutcher plays an immature billionaire Internet tycoon. He also stars in the new movie Jobs, giving Hollywood's first portrayal of the late Apple co-founder Steve Jobs.

In real life, Kutcher has invested in a number of Silicon Valley companies, such as Skype, Foursquare, Path and Fab.

Now, Lenovo is betting on the Jobs-portrayer to help bring down Apple, whose iPads dominate the tablet market.

Data from research firm IDC showed Apple took more than 60 percent of tablet market share worldwide by the end of the second quarter.

And iPad shipments are likely to swell by year's end, powered by the release of the iPad Air and iPad Mini 2 this month.

IDC said Lenovo's tablet shipments lag far behind Apple and South Korean giant Samsung Electronics.

The Chinese company delivered 1.5 million tablets worldwide from April to June. Meanwhile, Apple shipped 14.6 million units, and Samsung had 8.1 million.

On Friday, Lenovo executives, along with Kutcher, will introduce the next-generation Yoga Tablet to the Chinese market.

The company hopes its new product will close the gap between the industry leaders.

"Yoga is a high-end product for Lenovo, but it's difficult for one product to alter the current market landscape," said Wang, who said he thinks the company's true goal is to sell more low-end tablets once the Yoga-Kutcher combination has burnished the company's image.