According to official estimates, Macao raked in a staggering $38 billion in gambling revenue last year - six times more than the Las Vegas Strip.

With that kind of money floating around, anything is possible ... particularly when partners like Top Rank and the Venetian combine their expertise.

Eventually, of course, Arum would like to pioneer pay-per-view boxing in China, where the profit potential figures to be astronomical. But even if that never happens, Macao will continue to attract the biggest names in the sport.

"Boxing is coming back into the mainstream of Chinese sports in a big way, thanks to Zou Shiming and a new generation of homegrown talent," said Arum.

About the broadcaster:

Anne Ruisi is an editor at China Daily online with more than 30 years of experience as a newspaper editor and reporter. She has worked at newspapers in the U.S., including The Birmingham News in Alabama and City Newspaper of Rochester, N.Y.

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