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A steamed-bun shop in Beijing, which made headlines in December when President Xi Jinping tasted its offerings in a surprise visit, is considering legal action after it discovered that buns are being sold under its name without permission.

Qing Feng Steamed Dumpling Shop announced its intention to protect its brand after it discovered that buns it sold to a theme park in Changsha, Hunan province, were resold to customers under the brand name Qing Feng.

Changsha Window of the World, a theme park, bought 5,000 cooked buns from a branch of the Qing Feng company on Jan 22 and sold them at a temple fair on Jan 31 at 5 yuan ($0.80) each.

The average price of a Qing Feng bun is about 1 yuan each. The bun Xi ordered, for example, which is stuffed with pork and green onions, costs 3.5 yuan for three.

While Qing Feng buns got nationwide publicity after Xi's visit, the company has no plans to expand its business to areas outside Beijing this year.

"When the company ordered the buns from our branch, they didn't tell us that they would sell the buns under the name of our company," said Zhu Yuling, general manager of the restaurant chain's holding company, Beijing Huatian Restaurant Group.

At the fair, the buns were advertised on a large display: "Qing Feng steamed buns have arrived".

Zhu said the Changsha company ignored three warnings issued by Qing Feng since Jan 25.

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