When most people think of the arts, they imagine the end product, the beautiful painting, a wonderful piece of music, or an award-winning performance in the theater. But arts groups bring broader value to our communities. The economic impact of the arts is often overlooked and badly judged.

　　The arts create jobs that help develop the economy. Any given performance takes a tour bus full of artists, technical experts, managers, musicians, or writers to create an appealing piece of art. These people earn a living wage for their professional knowledge and skills.

　　Another group of folks is needed to help market the event. “If you build it they will come” is a misleading belief. Painters, digital media experts, photographers, booking agents and promoters are hired to sell tickets and promote the event. According to the Dallas Area Cultural Advocacy Coalition, arts agencies employ more than 10,000 people as full-or part-time employees or independent contractors.

　　A successful arts neighborhood creates a ripple effect（连锁反应）throughout a community. In 2005, when the Bishop Arts Theatre was donated to our town, the location was considered a poor area of town. After investing more than $1 million in reconstructing the building, we began producing a full season of theater performances, jazz concerts, and year-round arts education programs in 2008. Nearly 40 percent of jazz lovers live outside of the Dallas city limits and drive or fly in to enjoy an evening in the Bishop Arts District.

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