"It's a good thing that my students can have a fixed training place and basketball lovers also have a playing court. It's far from the city center, but always full of people on the weekends," Gu said, adding that sometimes over one hundred people will come to play.

In order to better promote a local atmosphere for basketball, Gu registered his company and has already held several basketball matches.

"Unlike Beijing, the industry here may grow at a slower pace, but at least I see changes," Gu said, adding that many parents used to think of basketball and other sports a waste of time, but have since began to cultivate sports with children intentionally.

As of now, there are more than 200 students in Gu's training club, and he will soon have another one open in a neighboring city, and the renovations there are coming to an end.

"Starting a business is never easy, but the start-up loans and other policy support from the local government have encouraged me a lot. I'm quite confident about this industry now," Gu said.

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