SHANGHAI, May 24 -- Nominated by Yao Ming, chairman of CBA League Sports Co., and approved by the board of directors, Wang Dawei has been hired to assume the responsibility of the first CEO, announced CBA League Sports Co. on May 24.
The announcement reads that Wang Dawei will work with CBA clubs and management teams to improve the overall operation level of the CBA League. Wang's focus will be on increasing the stature of the brand image, as well as competition management, fan engagement, and business development with the aim of achieving long-term and sustainable development of the Chinese basketball industry.
Prior to joining CBA League Sports Co., Wang Dawei was previously the senior vice president and chief marketing officer for NBA China for over 10 years. He was responsible for core business of NBA China including market partner management, media sales, merchandising, theme retailing, interactive games, brand promotion, data strategy and youth development. Wang initiated several innovative projects and contributed to the significant expansion of NBA China. Before taking position in NBA China, Wang worked for the Beijing Organizing Committee of Olympic Games (BOCOG) for nearly five years and was in charge of merchandising, marketing and international cooperation. He was selected by the BOCOG as the torch bearer in the opening ceremony.
Yao Ming, the chairman of CBA League Sports Co., said that after obtaining the authorization of Chinese Basketball Association, the company took on the role of operating the CBA league since the 2017-18 season. During this period the company has rolled out a number of reforms related to competition, market development and brand promotion. These reforms have been successful with record income levels for consecutive seasons. Powered by Wang's leadership, CBA company will continue to make great strides in this new era.
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