In Egypt, Li said, the most popular Huawei mobile phone is a Chinese brand, adding that there are also a large number of Chinese cars such as Geely and BYD.

According to Egyptian government, about 1,080 Chinese companies are operating in Egypt in various sectors, notably industry, information technology and economic zones.

During his participation in the 2018 FOCAC in September, Egyptian President Abdel-Fattah al-Sisi witnessed the signing of bilateral cooperation documents with Chinese companies worth 18.3 billion U.S. dollars.

"African people have already attached deep feelings toward products made in China, and because of this, Chinese companies can be easily accepted by more locals," the Lagardère official said.

She also said that Chinese companies can achieve excellent cooperation with Africa in the field of football, which is inseparable from the support of the African Football Confederation and the African governments.

"In Egypt, for example, President Sisi and government officials often attend football-related activities. CAF also contributes a lot in aspects such as creating linkage between enterprises and governments and fully playing the role of bridge," she explained.

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