In line with one of the pillars of the Kingdom's vision 2030 in creating a vibrant society, GEA aims to enrich the Saudi entertainment arena through this show and other international offerings, which has set an ambitious plan for revamping the entertainment industry.

Moreover, the Saudi leadership has been keen on boosting the entertainment industry with the primary goal of diversifying revenues through empowering promising sectors.

Through Vision 2030, the Saudi government has set ambitious goals that reestablish the concept of entertainment, introducing numerous much-needed regulatory upgrades to facilitate the private sector's involvement, foster public-private collaboration, and ensure the industry's long-term growth.

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