In other words, marketing people no longer want to employ this slogan as much today – as they did in the past.
Perhaps next time, they’ll use “buy one, get two” to catch the customer’s eye – or ear if it’s broadcast via the loudspeaker.
At any rate, the meaning of anything or anyone having had its day is two-fold. One, they’ve had their share of success one time or another. Second, at the present moment, they are, definitely, not as successful.
In other words, they’re past their prime. They’re like the mountaineer who has scaled the mountaintop and is now going downhill.
In other words, they’re not as glamorous, prosperous, useful or fashionable as before. To use another expression, they were not the rage they once were.
Here are a few media examples of people and things having had their day:
1. Horrible Histories author Terry Deary has broken ranks with the many authors who have spoken out in support of the public library service, claiming “libraries have had their day” and that much of what is said about them is “sentimentality”.
The Sunderland-born author spoke out as Sunderland City Council considered closing local libraries. Deary told the Sunderland Echo: “Libraries have had their day. They are a Victorian idea and we are in an electronic age. They either have to change and adapt or they have to go. I know some people like them but fewer and fewer people are using them and these are straitened times. A lot of the gush about libraries is sentimentality.” He added: “The book is old technology and we have to move on, so good luck to the council.”
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