“There is a way to recover, but they can’t be in a rush to find sponsors,” Goodstein said. “The first thing they have to do is identify the root cause, why it fell through the cracks, and fix it.”

Installing some of the victims as leaders of the board “would go a long way” toward restoring confidence, and whatever measures are taken have to convince the public that there is no more threat of abuse, Goodstein said.

“There has to be tangible action the public can see,” Goodstein said. “This all has to happen before they seek sponsors.”

- Sponsors flee scandal-plagued USA Gymnastics; future cloudy, ChicagoTribune.com, January 25, 2018.

About the author:

Zhang Xin is Trainer at chinadaily.com.cn. He has been with China Daily since 1988, when he graduated from Beijing Foreign Studies University. Write him at: zhangxin@chinadaily.com.cn, or raise a question for potential use in a future column.

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