The move is part of Lego’s campaign to use sustainable materials in its core products and packaging by 2030, a move in which they have already invested $165 million. According to a research report, 4% of the world’s petroleum is used as a raw material to make plastic, and another 4% is used in the plastic-making process. Since plastic is so ubiquitous and so notoriously non-eco-friendly, finding ways to replace it is extremely important. With this in mind, Lego has partnered with WWF to play their part, joining the Bioplastic Feedstock Alliance (BFA), which supports the responsible development of plastics made from plant material.
乐高计划在2030年实现采用可持续材料制造核心产品及产品包装,为此已投入1.65亿美元(合10.4亿元人民币)。根据一份研究报告:全球4%的石油被用作塑料原材料,另外4%用于塑料生产过程。由于塑料无处不在,且在环保方面臭名昭著,所以设法取代塑料非常重要。为此,乐高和世界自然基金会合作,又加入生物塑料原料联盟,后者为开发由植物材料制成的环保塑料提供资金。
“It is essential that companies in each industry find ways to responsibly source their product materials and help ensure a future where people, nature, and the economy thrive,” said Alix Grabowski, a senior program officer at WWF. “The LEGO Group’s decision to pursue sustainably sourced bio-based plastics represents an incredible opportunity to reduce dependence on finite resources, and their work with the Bioplastic Feedstock Alliance will allow them to connect with other companies to continue to think creatively about sustainability.”
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