CANBERRA, Feb. 6 -- Australia's Northern Territory (NT) is expected to benefit from a tourism advertisement aired during the Super Bowl, the government has confirmed.
The star-studded advertisement, appearing to be a trailer for a sequel to the iconic "Crocodile Dundee" film series, was revealed to be an elaborate Tourism Australia campaign during the championship game of the National Football League on Monday Australian time.
The commercial featured Australian Hollywood stars Hugh Jackman, Margot Robbie, Russell Crowe and Liam Hemsworth.
It showed off many of Australia's top tourist attractions with the NT's outback featuring prominently.
"The original Crocodile Dundee movie released in 1986 captured the attention of the U.S. market and inspired travellers to visit the outback," NT Tourism and Culture Minister Lauren Moss told the Australian Broadcasting Corporation (ABC) on Tuesday.
"We will do everything we can to make sure this new marketing campaign drives U.S. travellers to visit the Northern Territory, Australia's outback."
The U.S. is the strongest international market for NT tourism with an average of 44,500 visitors to the "top end" from the U.S. every year.
Tourism Australia's marketing campaign cost 28 million U.S. dollars, a figure that tourism operators believe was worth it.
"This Tourism Australia campaign in the USA places a focus on the outback which is what we are known for," Moss said.
【体坛英语资讯:Super Bowl advertising campaign a boon for Aussie outback tourism: government】相关文章:
★ 体坛英语资讯:Liu, Murofushi spearhead Asian hopes
★ 体坛英语资讯:Sacred flame arouses Olympic passions among Istanbul citizens
★ 体坛英语资讯:Olympic torch relay concludes in Buenos Aires
★ 体坛英语资讯:Figure skating pairs eager for first Olympic gold
★ 体坛英语资讯:China surprises world in rowing
★ 体坛英语资讯:Bayi loses do-or-die Game 4 to exit CBA play-offs
★ 体坛英语资讯:Henry blames personal problems for difficulties at Barcelona
★ 体坛英语资讯:Celtics and Lakers square off in leagues top rivalry
★ 体坛英语资讯:Liverpool co-owner Gillett reveals death threats
★ 体坛英语资讯:Bremen promote Nouri as head coach
最新
2020-09-15
2020-09-15
2020-09-15
2020-09-15
2020-09-15
2020-09-15