The age-old publishing strategy, which was under control before the advent of ebooks, was a smart one where hardcovers, trade paperbacks, and mass market paperbacks (where warranted) were timed around customer segments for release. The avids need to be the first on the block to own whatever the passionate category may be for them, so for book avids, they will pay more for a hardcover, which is their only option at product launch using the time-tested strategy. Then the much larger mainstream segment comes onboard a year or so later with the trade paperback release, paying a price that seems appropriate to them. Lastly, along stumble the less important laggards, often driven by tie-in movies that encourage them to pick up the mass market special edition. Many laggards do not pay for their books at all but read them as pass-alongs. What they read (and when they read it) is far less important to them than for the other two segments.
- Have Publishers Shot Themselves in the Foot With Costly Ebooks? BookBusinessMag.com, January 19, 2016.
2. Aides for Donald Trump think the president “shot himself in the foot” by firing James Comey and ultimately triggering the appointment of special counsel Robert Mueller, the Daily Beast reports.
As the Washington Post reported Wednesday, that special counsel investigation has since expanded to include whether Trump committed obstruction of justice by ousting the former FBI director.
Close associates of Trump, including longtime confidante and Newsmax CEO Chris Ruddy, have floated the theory that the president is considering firing Mueller, who was appointed by Deputy Attorney General Rod Rosenstein to oversee the investigation into Russia’s interference in the 2016 election. According to the New York Times, Trump “thinks the possibility of being fired will focus [Mueller] on delivering what the president desires most: a blank public exoneration.”
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