Visually, Jiang and other committee members believe that the emblem "Winter Dream" stood out as an ingenious design with vivid composition. It not only integrates ice-and-snow sports with calligraphy, but also creates a sense of the times based on the rhythms of abstract formation, which can be easily spread internationally.

Grossman called the selection process "very serious."

"I've participated in a lot of such judging, and I have to say that rarely have I had an experience that was so serious. Everybody in the process took it as something very important and was very serious and careful in their discussions. There were long discussions and different opinions, but it was a very positive process and very impressive," Grossman recalled.

The chief designer of the two emblems is Lin Cunzhen, deputy dean of China Central Academy of Fine Arts' Design School. She started her work in the field of Olympic emblem design back in 2003.

"The design of the two emblems was guided by the athlete-centered concept of the Games. The Olympic emblem was initially drawn onto the idea of the Chinese character 'dong' (winter) in the bid emblem, with the character rendered in Chinese calligraphy, representing Chinese culture. Meanwhile, a pattern combining ice-sports and snow-sports was used to represent Olympic Games," said Lin.

Lin is also the designer of the emblem for the 2017 Nanjing Youth Olympics and she has participated in a series of designs during Beijing 2008. But she says this time, her experience really stood out.

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