LONDON, Nov. 20 -- Manchester United and coffee brand Melitta have announced a multi-year partnership which will see the brand become the club's first official coffee partner, the English Premier League side announced on Monday.

Melitta, part of the family owned Melitta Group will be the club's exclusive coffee partner in Europe, with the partnership covering UK, Ireland and Germany.

As part of the agreement more than 200 fully automatic Melitta coffee machines and makers will be installed within Executive Club boxes and hospitality areas around Old Trafford. With an estimated 6,000 kilograms of coffee consumed each season, the famed stadium will provide the ideal backdrop for Melitta to demonstrate its prowess in providing quality coffee products to a mass audience.

In addition to this, Melitta played a major role in the refurbishment of the club's Red Cafe at Old Trafford. The new offering includes a sleek coffee bar, as well as a new dining area within the main restaurant.

The revamped Red Cafe is currently open to the public and will be officially launched with Manchester United first team members and club ambassadors and legends later in the season.

Manchester United's Group Managing Director, Richard Arnold said, "Like Manchester United, Melitta is steeped in history. Established over 100 years ago, the family run business was built on its founders invention of the coffee filter, a traditional way of making coffee that is still used in homes, restaurants and offices all over the world today.

【体坛英语资讯：Manchester United announce Melitta as Clubs first official coffee partner】相关文章：

★ 体坛英语资讯：Arsenal back on top as Chelsea end goal drought

★ 体坛英语资讯：From dark horse to freestyle favorite

★ 体坛英语资讯：Open finals: Tsonga dazzles, Shara, Ivanovic meet

★ 体坛英语资讯：Iraq soccer team returns without captain

★ 娱乐英语资讯：Movie chief testifies in Hollywood wiretap trial

★ 体坛英语资讯：Li Yang sets womens 50m backstroke world mark

★ 体坛资讯：China race into Sudirman Cup final

★ 体坛英语资讯：Kenyans dominate track events in Osaka

★ 体坛英语资讯：Russias Safina snatches German Open title

★ 体坛英语资讯：England job will be my last - excited Capello