Metaphorically speaking, one’s true colors stand for their true character or nature. In other words, one’s true colors represent who they really are.
Here are media examples of situations where someone’s words or actions reveal or expose who they really are:
1. Some male advisors say things to female clients that are the verbal equivalent of patting them on the head, says financial planning specialist Emily Boothroyd of Westport Resources, an independent investment firm in Westport, Conn. They assume the woman wants to spend all of her money on clothes, or that her preference is to take care of the home and children over working. They will respond to women’s investment questions with comments like “you don’t need to know about that,” and “that’s for us to worry about,” she says.
Solution: Interview potential advisors carefully.
Women can minimize their chances of ending up in a patronizing client–advisor relationship by examining the structure of a potential advisor’s firm and by interviewing potential advisors carefully.
“Are there women at their firm? Do you see women represented in leadership? That can be one clue about the overall culture this person works within—one that may or may not have trained them sensitively and thoroughly about how to effectively work with female clients and the unique concerns they bring to the table,” says Elle Kaplan, CEO and founding partner of New York City-based Lexion Capital Management. Kaplan says her company is the only 100% woman-owned asset management firm in the United States.
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