"The people here not only come here to watch horses," explained De Mooij. "They come here to network and to do business as well. The economic value of sports has become more and more important. With 753 million fans, 37 million riders, 400,000 jobs, 750 million followers through social media and a global economic impact of 300 billion euros our sport has a lot of opportunities. The Dutch horse industry is larger than our flower bulbs industry or our milk industry. Equestrian sports will become bigger than football. That will be the new reality."

"For Sunday we have scheduled a China executive lunch again, for the fourth time," De Mooij added. "We, as CHIO, will announce that we will start an equestrian mission to China, from October 16 to 21. In cooperation with the city of Rotterdam, the horse breeding organization KWPN and more. We want to cooperate with China and we can teach the Chinese about saddles, nutrition, stabling, competition surfaces and horse care."

"We also want to start a World Harbor League," De Mooij continued. "With events in Shanghai, St Petersburg, Rio de Janeiro. Team Rio vs Team Shanghai. China has the largest ports in the world, so more cities can join. We can move the CHIO to Shanghai, with local partners. The world's best come to Rotterdam, but if we export the brand CHIO they can also come to China."

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