The money will go towards entertaining the visitors through activities such as sight-seeing, adventures and excursions to tourist attractions in a bid to market Kenya.

Sports tourism, which involves observing or participating in sporting events, is gradually gaining momentum in the East African nation and is now a significant part of the tourism industry.

The country plays host to the annual Safari Sevens, a major rugby tournament featuring top international teams. Equally important is the Kenya Open Golf Tournament that features a repertoire of local and international competitors.

The Kenyan coast is a paradise for sports such as deep-sea fishing and water surfing in the Indian Ocean where hotel guests can also go scuba diving and water skiing.

Athletes from countries in Europe, Asia and the US and other parts of the world have been visiting Kenya to train or conduct philanthropic activities, with the most notable being world's fastest sprinter, Usain Bolt and world number one tennis player Serena Williams.

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