LA 2024's bid leaders promised to draw on the NBA and WNBA's expertise in state-of-the-art sport presentation to grow Olympic and Paralympic sport in the US and worldwide.
With revenue expected to cross the 8 billion U.S. dollars threshold for the 2016-17 season, the NBA is a leader in the marketing, presentation and promotion of its live sporting events, the quality of which LA 2024 has pledged to produce at the 2024 Games. The WNBA is at the cutting edge of digital sport entertainment as the first women's professional sports league to stream their games through Twitter. LA 2024 will also use digital entertainment to creatively extend the reach of women's sports, especially to the world's youth.
"LA 2024 is honored to earn the support of two of the world's leading and visionary professional sport leagues. The NBA and WNBA's proven expertise in state-of-the-art sports presentation tailored for global audiences is the type of creativity that LA can bring to the 2024 Games," said LA 2024 Chairman Casey Wasserman.
Los Angeles is going to host 2018 NBA All-Star Weekend in a boost for it's 2024 Olympic bid.
The International Olympic Committee (IOC) Evaluation Commission finished its official visit to Los Angeles last month after touring all proposed venues for the 2024 Olympics Games. IOC will elect a winner September 13 in Lima, Peru.
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