Whether the gambler wins twice as much in return is moot. Here we are just making certain that “double down” as a gambling term is by berth fraught with risks. So metaphorically speaking when someone doubles down on a certain project, we understand he or she is redoubling their effort in pursuit of a certain risky object or goal.
It means they’re pushing even harder or have become more dedicated, determined and resolute in spite of the risk or, for that matter, danger or controversy involved. They’re just not backing off when perhaps they should, when most people would, that is, if common sense always prevails.
Read the following media examples for a better idea:
1. It’s been eight months since I last wrote about medical marijuana, apologizing for having not dug deeply into the beneficial effects of this plant and for writing articles dismissing its potential. I apologized for my own role in previously misleading people, and I feel very badly that people have suffered for too long, unable to obtain the legitimate medicine that may have helped them.
I have been reminded that a true and productive scientific journey involves a willingness to let go of established notions and get at the truth, even if it is uncomfortable and even it means having to say “sorry.”
It is not easy to apologize and take your lumps, but this was never about me.
This scientific journey is about a growing number of patients who want the cannabis plant as a genuine medicine, not to get high.
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