to envisage 展望，设想

futuristic 有未来感的，超前的

cityscape 城市景观

to beam 发射，发出（光线、电波等）

in mid-air 在半空中

unobstrusive 不显眼的，不突兀的

real-estate 房地产

to be sold on 看好，认为…是好主意

motorist 开车的人

make 型号，品牌

sensor 传感器

invasive 侵入性的，侵扰的

to distract 分散（注意力），使分心

proximity （地理位置）临近

tailored 量身定制的

discount 折扣

测验与练习 1. 阅读课文并回答问题。

1. True or false: If you are looking at a Lightvert ad, someone standing a few metres away will definitely also see it.

2. According to this article, if you were driving a Jaguar car on the Moscow road, would you be shown a Jaguar ad?

3. Why are some people concerned about digital billboard advertising?

4. Which word means 'very tall buildings'?

5. How does Devicescape follow potential customers?

2. 请你在不参考课文的情况下完成下列练习。选择一个意思合适的单词填入句子的空格处 。

1. I think that companies following me and sending me ads wherever I go is really ______. I really don't like it. 

unobtrusive       invasive       futuristic       tailored 

【The future of advertising 广告产业的未来】相关文章：

★ Different types of ‘tissue’ 不同种类的“纸巾”

★ The future of food production 食物生产的未来

★ The science of singing 歌唱背后的科学知识

★ The best of both worlds 两全其美

★ What future for a humble British coin? 小面值英镑硬币 未来是去是留？

★ Ancestor of all flowers revealed by scientists 科学家揭示花卉“祖先”的样貌

★ The good of gardening 园艺疗法益心养神

★ Conference 和 convention 的区别

★ Coffee under threat 咖啡种植业面临威胁

★ The city of the future 城市的未来