A local TV station was forced to hammer an out of court settlement with the marathon star after they ran an advert with his image from a corporate client following his Olympics success to leverage on his soaring popularity without seeking clearance from his representatives.
As the dust goes down on INEOS 159, one can expect similar lawsuits as corporate Kenya that is traditionally seen to be averse to involvement in sports reel from a missed a golden opportunity to put their brands to the light.
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2020-09-15
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