An important reason for this kind of low-level contact is that the audience has a kind of psychology of avoiding advertising. Not only when they hear (see) the advertisement, they will naturally produce a kind of resistance psychology to resist the advertisement, that is, at the moment when they hear (see) the advertisement, they also adopt an evasive attitude, turn a deaf ear to it or turn away their eyes. This phenomenon has been explained in psychology. People do not pay attention to everything in the external world. When the information of external things reaches the information receiving organ of the person, it can't be received smoothly. The person always has the choice to receive the part of information he wants to receive. For the information he doesn't want to receive, he adopts an exclusive attitude. Advertising is often one of the information that people reject. Therefore, in order to win the advertising campaign, the first battle is to attract the attention of the audience, let them listen to the advertisement, and pay attention to the content of the advertisement. As long as this step is achieved, the next step and the third step are likely to succeed.

“您想去口臭吗？请用西湖牙膏！”(牙膏广告)

"Do you want to go to halitosis? Please use West Lake toothpaste! " (toothpaste advertisement)

“您工作累了吧？请喝杯茶，醒醒脑，提提神吧！”(茶叶广告)

"Are you tired of your work? Please have a cup of tea, wake up and refresh yourself (Tea advertisement)

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