Why does the domestic catering industry have the advantageous conditions of "favorable time, favorable place and harmonious people", but it is still in poor operation? ?

带着这些问题我走向了中南路……?

With these problems, I went to Zhongnan road ?

在中南路两家互为毗邻的餐饮公司“麦当劳”与“永和豆浆”门前，景象大相径庭。麦当劳门口可谓人头攒动，等候用餐的队伍排成了长龙；永和豆浆门口却是“门庭冷落车马稀”。同一地段的中西快餐店竟有如此之大的反差？ 经过考察，我总结出以下几点：?

In front of the doors of McDonald's and Yonghe soymilk, two adjacent catering companies on Zhongnan Road, the scene is quite different. McDonald's door can be said to be crowded, waiting for a long queue of meals; Yonghe soymilk door is "the door is deserted.". Is there such a big contrast between Chinese and Western fast food restaurants in the same area? After investigation, I summed up the following points:?

一、宣传到位。?

1、 Publicity is in place. ?

麦当劳非常注重广告宣传。我们常常可以在电视、报纸上看到它的食品广告。广告做得新颖有趣、色彩鲜艳，具有很强的诱惑力，使人过目难忘。永和豆浆却抱着“酒香不怕巷子深”的传统观念，想靠自己的老牌子闯天下，很少做广告宣传，更没有自己的产品形象。?

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