McDonald's attaches great importance to advertising. We can often see its food advertisements on TV or in newspapers. The advertisement is novel, interesting and colorful, with strong temptation and unforgettable. Yonghe soybean milk is holding the traditional concept of "wine is not afraid of alley depth", and wants to make a breakthrough in the world by relying on its old brand, with little advertising and no product image of its own. ?
二、优惠政策多。?
2、 There are many preferential policies. ?
每个到麦当劳用餐的小朋友都可以免费获得一份礼物,有时是小手表,有时是小玩具,有时是小头饰。这些小礼物花钱不多,却特别受小朋友欢迎。我在调查中问了10个小朋友,如果要去吃饭,你到麦当劳还是永和豆浆馆?他们不约而同地回答“麦当劳”,因为那里有礼物。那些喜欢中餐的父母为了孩子,也不得不跟着去麦当劳。永和豆浆却缺少这样的促销手段。?
Every child who goes to McDonald's can get a free gift, sometimes a small watch, sometimes a small toy, sometimes a small headdress. These little gifts cost little, but they are very popular with children. I asked 10 children in the survey, if you want to eat, do you go to McDonald's or Yonghe soybean milk restaurant? They all answered "McDonald's" because there were gifts. Those parents who like Chinese food have to go to McDonald's for their children. Yonghe soymilk is lack of such promotion means. ?
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