More importantly, fierce on-court competition has given fans reasons to swarm into venues or watch the games on television.
However, the boom was halted by the COVID-19 breakout. Everyone has to stay home, leaving no chance of hosting basketball games in an environment of gathering.
Several foreign players chose to part ways with their teams. Another big challenge came from rescheduling as China's national team had to play the Olympic qualifiers originally slated in June.
A different scenario loomed when the Tokyo Olympic Games were postponed to 2021 in March. On the other hand, COVID-19 has gradually been under control in China, the prospect of resumption came to life.
With no matches, the CBA has suffered losses of its revenue. The league office's top and middle earning staff voluntarily took a pay cut in April. The company also called on the whole CBA family to work together to deal with the economic impact on the organization and clubs.
But the league's brand value was still recognized. Before the CBA executives' pay cut, China Mobile became an official partner of CBA through a five-year contract starting from the 2020-21 season.
The sign of CBA's comeback became clearer when Yao revealed that three plans were in place for CBA's resumption in an interview with China Central Television in May.
China's General Administration of Sport issued a guideline of orderly resumption of sports events on May 29, clarifying that the China Super League, CBA and other events should independently formulate event recovery work plans, which should be implemented after review and evaluation.
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