Will AI mature into something important?
I’m hugely bullish that it’ll transform our business, but I’m realistic. If you have very large data sets, these algorithms can process them in a way that humans can’t figure out, like understanding how to bid on programmatic for different kinds of audiences. The problem is, very few clients have their data act together. So they all want to try AI, but they don’t have anything to feed it.
...
What’s the cost of all this chasing shiny objects?
I think some chasing the shiny object is healthy because even if don’t get all the way there, we get down the path. The cost is that some programs that we know are working get starved a little. The money’s always coming from somewhere. Most will cut the print budget — that’s the first cupboard that gets raided — or the platforms they’ve had a long time. We do spend a lot of time chasing down different opportunities that turn out not to be a thing.
- ‘It’s a lot of chasing shiny objects’: Confessions of an agency exec on AI, by Lucia Moses, March 9,2018.
3. On Wednesday, President Donald Trump used some of his time at an important press conference to take a shot at Steve Kerr over the Golden State Warriors coach opting to give the situation between the NBA and China more thought before he gave an answer.
Trump said that Kerr "was like a little boy, he was so scared to be even answering the question. He couldn't answer the question — he was shaking, 'Oh, oh, oh, I don't know. I don't know. He didn't know how to answer the question, and yet he'll talk about the United States very badly."
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