The organizers say they are confident of finding a niche population that will be interested in a sport that is part of the American way of life.

Sports commentator Kapadia says American-style football is entering India at a time when other sports enterprises, such as Formula One auto racing, are also eyeing the country’s huge middle class.

“The world is seeing India as a market, and I think the sporting world has caught on a bit late," he says. "But they’ve seen that even a 200 million middle class is larger than most countries in Europe. This consumer middle class, which is increasingly getting globalized, exposed to satellite television, English speaking, who like to be associated with global brands, just the same reason Formula One is coming into India, is probably the reason why American football is coming.”

American Football will have to compete with cricket, the sport that has a nationwide following. Cricket’s Indian Premier League, which launched in 2008, has been a spectacular success and has turned into a multi-million dollar business.

Investors in EFLI include the former coach of the Chicago Bears, Mike Ditka, former Philadelphia Eagles quarterback Ron Jaworski and former Green Bay Packers linebacker Brandon Chillar.

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