Negotiated equipment import contracts up to $300MM with leading global manufacturers, resulting in price reductions of up to $3.5MM and gross profit of $5MM.
Unilever (China) Ltd. Shanghai, China
1996-1998
Assistant Brand Manager, Sunlight Detergent
Developed and implemented market entry strategy allowing successful product introduction to low-end consumer segment of China (70% of total population).
Test marketed the brand in a 13MM-population area and gained 14.7% volume share in 3 months.
Designed extensive distribution network for nationwide rural penetration that gained 48% weighted distribution within 3 months in test market area.
Developed 10-year business strategy to determine long-term profitability of the brand.
Achieved brand cost reduction by eliminating operational inefficiency and modifying formulation. Resulted in reducing costs by 35% compared to competitors' brands.
Marketing Executive, Detergents
Collaborated with Coopers &Lybrand consultants on a strategic study of mass-market detergent opportunities in China, which led to a major brand development project for the company.
Planned annual brand activities. Forecasted and controlled advertising and promotion budgets.
Designed and administered market research projects. Analyzed results and developed recommendations for use in strategic planning and product modification decisions.
【英语简历:商学院个人简历样例】相关文章:
最新
2020-03-26
2020-03-26
2020-03-26
2020-03-06
2020-03-06
2020-03-06