水平钻井法能获取原来无法获取的新的石油资源。换言之:这个方法让干枯的油井再一次充盈。
As creative thinkers, you can benefit from the exact same strategy. When your well goes dry, it's likely because you've been heading relentlessly in the same direction and drawing ruthlessly on your resources. This is the first thing people do when times are tough.
作为有创造力的人,你完全可以得益于这一策略。 你的“井”干枯可能是因为你一直都在不停地朝着同一个方向前进,“无情地”开采你的智慧资源。这是在困难时期人们立刻会去做的一件事。
The the oil companies can tell you why: it's because drilling straight down is a lot easier.
石油公司知道你为什么会这么做:因为垂直钻井容易多了。
But that well will eventually run out - and probably right when you need it. That's why it's important to be able to think "directionally" as well.
但是,那口井最终要干涸,而且很可能正当你需要它的时候,它就干涸了。这就是为什么发散思维也一样很重要。
So here are three ways you can start drilling your idea well horizontally:
下面的3个方法让你可以“平行钻探”创意之井:
1. Take a break and do something different for a while. Sometimes giving your brain a break will result in tons of creativity. That's why so many people get their best ideas when they're doing something else.
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