Obviously, figuring that out will take lots of detailed study -- online, in the trade press, on each company's website, and in public documents like annual reports. "Set up Google alerts for the company and for keywords that are important in the industry," Augustine suggests. "In your cover letter, and later in an interview, it makes a great impression if you can offer insightful comments and ask smart questions about current industry trends and things the company is doing." 很明显,要明确雇主的需求必须进行大量细致的研究——比如在线研究、行业刊物、公司网站,以及年报等公开资料等。奥古斯丁建议:“针对目标公司和行业内重要的关键字,设置谷歌提醒。在求职信和后续的面试当中,如果你能提出建设性的意见,而且对于行业当前趋势与公司的业务能够提出明智的问题,必然会给雇主留下深刻的印象。”
Pay particular attention to each company's culture. "Often an employer's web page, their tweets, and even their Facebook page can give you a sense of their corporate personality and how they see themselves," notes Augustine. "It matters. In most interviews for management jobs, we've found, only about 20% of the discussion is centered on specific skills. The other 80% is all about how well you'll fit into the team and the overall culture."尤其要注意每家公司的文化。奥古斯丁说:“通常情况下,雇主的网页、Twitter和Facebook页面能够让你了解公司的个性和他们对自己的看法。这一点很重要。在大多数管理职位的面试中,我们发现仅有20%的讨论会集中在特定的技能上。另外80%都是关于求职者如何融入团队和总体文化。”
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