3. Helpfulness counts. Courteous staff members are easy to locate. They never respond to "Where is XXX located?" by saying "Look two aisles over." Instead they are trained to immediately take the initiative to cheerfully walk the customer to the precise location where the desired product is located. They understand that customizing their efforts to a customer's desire makes him or her much more likely to buy whatever product he or she had in mind.3.帮助很重要。彬彬有礼的店员让找东西变得简单。当你问他们“XXX在哪里?”的时候,他们不会回答“两条过道后面”。相反他们被培训过要立刻主动热情地把顾客带到相应的货架。他们明白这种迎合顾客需求的努力会促使顾客更有可能购买那件他想买的商品。
Lesson: When your interviewer asks you a question, don't ever direct his or her attention away from you by saying, "You can find this on my résumé" and leave it at that. Every query represents an opportunity to take your interviewer where he or she wants to go: becoming convinced that you are a solid "must have" hire。经验:当面试官问你一个问题时,不要用这句话引开他的注意力:“你在我的简历上能看到的”,然后就不讲了。每一个问题都代表了把面试官引向你想要的结局:让他们相信你是一个非雇用不可的员工——的一个机会。
4. People value healthy products. Whole Foods appeals to health and environmentally conscious consumers by offering unadulterated, organic food. The underlying message is that consumers will be better off from using the store's products.4.人们看重健康的产品。全食超市通过提供纯粹的有机的食物来迎合那些重视健康和环保的消费者。深层信息是,食用了超市的产品后,消费者能变得更健康。
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