4月1日消息,在315过去两周左右时间里,围绕着苹果iPhone的保修问题一直是广大消费者和各大媒体关注的焦点。今天苹果官网发布了一封苹果CEO Tim Cook致中国消费者的信。信中表示,苹果针对售后实施了四项重点改进,其中包括对iPhone 4和iPhone 4S维修政策的调整。由于iPhone5一体化程度更高,机身和后壳无法分离,所以苹果此前一直采用整机更换的维修方式,更换过的手机保修期按照一年重新计算。以下是苹果官方发布的信函全文:
(小编:从未想过傲慢与偏见会在苹果和中国消费者之间上演,不过苹果资产的缩水那是真金白银的,还有,为什么选择在愚人节道歉呢?)
Here is the translated excerpt:
以下是苹果官方发布的信函全文(中英对照):
Dear Chinese consumers:
致尊敬的中国消费者:
Over the past two weeks we have been receiving lot of feedback about Apple’s repair and warranty policy in China. We have thought deeply about those points of view and together with the relevant government departments carefully studied our “Three Guarantees” policy. We have also reviewed how we communicate about our maintenance policy and checked our management of our Apple authorized service providers. We are aware that a lack of communication during this process has led to the perception that Apple is arrogant and doesn’t care or attach enough importance to consumer feedback. We express our sincere apologies for any concerns or misunderstandings this gave consumers.
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