This column will tell you:
这篇专栏文章将会告诉你:
- How to write an email that will produce the results you want;
-如何写一封能够达到理想效果的电子邮件
- Why the scientific method can produce practical insights, quickly.
-为什么科学的方式能够快速产生实用的见解
How can I promise this? I've just been reading up on the latest research from Paul Adams and Stefan Hunt of the Financial Conduct Authority - the UK's shiny new financial industry regulator.
我为何会有这样的自信?我这段时间一直在研读保罗??亚当斯(Paul Adams)和斯蒂芬??亨特(Stefan Hunt)的最新研究报告,两人均来自英国新成立的金融业监管机构金融市场行为监管局(Financial Conduct Authority)。
I am delighted to report that they've been trying to figure out how to write more effective letters. Better yet, to this end they have conducted a large randomised trial. The wonderful conclusion: science can help us write more clearly.
我乐于告诉大家,他们一直在努力研究如何写信的效果更佳。更值得惊叹的是,他们开展了大量随机实验,得出了一个奇妙的结论:科学可以帮助我们在写作中更清晰地表达。
The letters in question were being written by a company to 200,000 former customers. The letters raised the prospect of a mis-sold product and offered the possibility of a refund. The question was: which wording would prod customers into claiming their money? The FCA researchers, in co-operation with the company in question, designed variants of the letter, mailed each variant to 1,000 customers, and compared the response rates.
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