要让观众关注于你将要告诉他们的东西,你必须突破那些会导致他们注意力动摇的“精神噪音”。做到这一点最好的办法就是用一张幻灯片展示一个对观众而言前所未闻而又有重大意义的东西来抓住他们的注意力。你接下来的演示就要回答那些由最初的事实吸引了观众眼球的相关商务问题。
Here are two samples presentations to help explain these points:
以下是两个例子,它们能解释上述的观点:
BAD:
错误的方式:
"Hi, I'm John Doe from Acme and I've been working in the widget industry for 20 years. And boy, has it been an exiting time (just kidding!) Acme is the industry leader in widgets with over a million satisfied customers!! I'm here today to talk to you about how we can help you save big money on your purchases of high quality widgets."
“嗨,我是来自Acme的XXX,我在配件行业工作已经20年了。伙计们,是不是激动人心啊(开个玩笑)!Acme是配件业的行业领袖,拥有一百万忠实用户!我今天来这儿是为了向你们展示我们公司将如何在购买高质量配件方面为贵公司节省成本。”
BETTER:
更好的方式:
"Yes, one million dollars." (Pause.) "That's how much money you're losing every year because of widget failure. Fortunately, there IS a better way and I'm going to explain how you can easily save that money rather than waste it."
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