职场英语：成功人士必备的十大重要品质_职场英语

职场英语：成功人士必备的十大重要品质

一般来说，作风硬派、雷厉风行的领导人会让人觉得他们不善于倾听。实际上这些人很擅长利用倾听的艺术从周围获取自己需要的信息。比如说，Zappos的创始人谢家华就要求员工分享各自的价值观，从而使他们融入企业的文化和价值观。

Good Storytelling

善于讲故事

Stories have the ability to transport people to your world, and then they’re more likely to invest in you and your brand. Philippe Petit, famous for his high-wire walk between the Twin Towers of New York City’s World Trade Center in the 1970s, believed other wire-walkers were trying to make it look hard. But he wanted to be a poet in the sky and seem effortless. His narrative wasn’t in words, but it was a story he was communicating.

故事可以带领人们进入你的世界，让他们更愿意投资你和你的品牌。菲利普-帕特是著名的走钢丝艺人。他曾在上世纪70年代在纽约世贸中心双子塔之间表演高空走钢丝。他认为其他走钢丝人一直试图将走钢丝搞得看上去很难。但他却希望成为“空中诗人”，让走钢丝看上去轻松无比。尽管没有用言语讲述，但却是在讲述一则故事。

Testing Ideas In The Market

用市场检验想法

Everybody has a bias to think their own idea is brilliant. [Achievers] roll it out in an environment that’s as close as possible to the market. Bill Gross, serial entrepreneur, always tests before he invests. When he had an idea for an online car dealer, CarsDirect, no one was sure if people would actually buy a car from a Web site. He decided to put up a test site to see what would happen. Before they had any inventory, they’d sold four cars and had to shut down the site. On the upside, Gross then knew for a fact there was a market for the service.