I meet many would-be entrepreneurs who complain that theyhave not started a business. They fire blame for their lack ofprogress in all sorts of directions – at banks, venture capitalists, taxes, regulations, competitors and so on. But in most cases, the true reasons for our failures lie within us: these demons arewhat I call The Enemies of Achievement. Here is my list of topexcuses:
我见到的很多准企业家都抱怨还没能建立自己的公司。他们将自己的举足不前归咎于各方面原因,包括银行、风险资本家、税收、监管、竞争者等等。但在大多数情况下,我们失败的真正原因在于自身:我称之为“成就的敌人”。以下就是我总结出的最常见原因:
Procrastination.
拖延
It is amazing how reliable we can be at putting off something difficult but worthwhile. We findendless excuses as to why now is never quite the moment to address the issues that really matter. As the shaving products tycoon Victor Kiam said, delay is “opportunity’s assassin”. And while wedither, others charge ahead and reap the rewards.
令人非常惊奇的是,我们如此不可救药地拖延一些困难但却很有价值的事。我们会找到各种各样的借口,来证明当下永远不是解决重要问题的好时机。正如剃须产品巨头维克托 基亚姆(Victor Kiam)所说,拖延是“机会的刺客”。我们在犹豫的时候,其他人就已经抢先一步并获得了硕果。
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