5.Look closely at your target market. What's their age, sex, profession, income level, educational level and residence?

近距离观察一下你的目标市场。了解他们的年龄，性别，职业，收入水平，教育程度，以及居住地等。

If you're selling $70,000 vehicles, it really is a waste of time to target an audience who's making minimum wage. Sure, they may come by the dealership and test drive the car. But will they be able to afford the payments? It may sound like a cold way to approach your marketing strategy but, after all, you're in business to make money.

如果你向低薪人群推销70,000美元的车，那样做只是浪费时间。当然，他们可能会来汽车代理商店试车，但是他们负担得起吗?也许这听起来像是以一种冷酷的方式实现你的营销策略，但是你毕竟也只是想赚钱而已。

Learn all you can about your competitors:

尽可能多的了解你的竞争对手：

1.Who are your nearest direct and indirect competitors?

离你最近的直接对手和间接对手是谁?

2.What are their strengths and weaknesses?

他们的优缺点是什么?

3.Analyze market research data.

分析市场调查数据。

Now compare your product/service to your competition:

接下来将你的产品/服务和你的竞争对手对比一下：

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