广告和促销活动的材料。

4.List of advertising media to be used and an estimate of costs for each medium

准备好一张广告使用媒体的清单及费用。

You know how much you can spend now and just where you should spend it. You're ready to focus on your product's pricing strategy.

在计划好开支预算后，更要确定的是钱要用在适当的地方。接下来你就要将重点放在产品价格决策上了。

Write a brief description of your pricing techniques. Several elements can help you determine your pricing strategy:

将你的定价策略简要的记下来，以下几点可以帮助你决定定价策略：

1.Retail costing and pricing (for retail businesses only) 零售成本、价格(仅供零售商用)

2.Competitive position 竞争地位

3.Pricing below competition 低于竞争对手的定价

4.Price lining 内部价格

5.Multiplepricing (for service businesses only) 大批量的价格(仅供服务商用)

6.Service components 服务内容

7.Material costs 原材料成本

8.Labor costs 劳动成本

9.Overhead costs 管理费用

Overall, your marketing plan is designed to give you short- and long-term goals as well as a strategy to achieve those goals. Spend as much time as you need on your marketing plan.

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