Think of how much advertising you run into every day. Magazine ads, television, radio...in some places you'll even find advertising in bathroom stalls!
想一想你每天要看到多少广告。杂志广告,电视广告,广播广告等等,甚至在有些地方的洗手间的墙上你都可以看到广告。
You must make a marketing difference. You need a strategy. You have to be distinct.
你必须做一份与众不同的营销计划。你需要策划好,有清楚的目标。
So just how do you stand out from the competition? It's a long, well-thought out process. And it begins with your marketing plan.
那么,你该如何从激烈的竞争中脱颖而出呢?这是一个长远而又需要考虑周详的计划,并且是从你的营销计划开始的。
There are several key factors you must identify to make your marketing plan a strong one:
要想使你自己的营销计划出色的话,以下几点是必须考虑的关键:
1.Who are your potentialcustomers? 你的目标客户是什么样的群体?
2.What's the most effective way to inform your potential customers?
哪种方式可以最有效的将信息传达给你的目标客户?
3.What do your customers want? 你的客户有什么样的需求?
4.How can you position your product/service in an appealing manner?
你怎样以一种吸引人的方式展现你的产品/服务?
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