3)省略句 在英语广告中,省略句比比皆是,甚至整篇广告都由省略句构成。
例 Serviced Greenfield sites aplenty. Ready for development. For sale. For manufacture. For business. For services. For leisure. A million square feet of ready-to-wear premise. Brand new business parks. Four-star conference facilities. Backed by 14 years' success in helping business to relocate, set-up, prosper, expand.
4) 比较级 比较级在广告中用得非常多,这是由于英语广告中有大量的形容词和副词做修饰语的缘故。
例1 Today in business fast is no longer fast enough, even faster is still too slow to keep pace with the incredible demands placed on people and the computers they work with. That's one reason why IBM developed P60/D. 60MHz 64-bit Pentium Chip computers so fast, so powerful, it makes today's conventional computers like they are moving at a snail's space.
例2 These days succeeding in business means getting more competitive and making tougher decisions.
例3 The new Minolta Riva Zoom 105EX is the most compact camera in a very prestigious class.
例4 In short, the stronger your character, the brighter your future.
5) 直接引语 在英语广告中直接引语出现得很多,原因:一是直接引语使得广告显得形式活泼、新颖;二是采用直接引语从心理学的角度看可以增强说服力。
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