HM: Definitely. I think the main thrust of our marketing campaign should be our Chinese identity.
HS: The trick will be convincing them that our products are of the same quality as the established brands.
HM: yes, and our research showed that pricing will have a lot to do with that.
HS: we can’t afford to price our products too high, obviously.
HM: that’s right. The research suggests we should go for price points just below those of our main competitors.
HS: I agree –we need to be noticeably cheaper but still be in the same price bracket as the other top brands.
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