2. By looking at the chart you can see that the best media mix would be a combination of TV and magazine ads.
3. As you can tell by the chart, the best media mix would be a combination of TV and magazine ads.
根据调查结果提出方案时,通常会以图表作解释。请与会者看图表时可使用"if"句型,但它不是假设语气,而是一种客气的说法。
● 下结论
1. To conclude, even though our target audience is clearly defined, introducing a new product is always a gamble.
2. In summary, even though we have defined our target audience, introducing a new product is always a gamble.
3. I've shown you how to reach our target audience, yet I also think introducing a new product is always a gamble.
在最后一段可略述个人对此活动的观感,并简单扼要的下结论。"to conclude","in summary"或"I think"都是做结论的实用词汇。
结构分析
这次演讲实质上是个报告,因此只要针对研究的结果,有条理地叙述出来即可。
1. 广告目标
点出这次广告媒体效益调查的目标。
2. 调查数据
提出调查所得的事实与数据。
3. 做出决定
向大家报告根据上述的事实所做的决定。
4. 总结报告
做总结,推测目前的行事态度或方针。
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