● 强调特性
1. Basically, "Correct Cook" makes it virtually impossible to over or under cook food.
2. Essentially, "Correct Cook" is mistake-proof.
3. The bottom line here is that "Correct Cook" is mistake-proof.
强调该产品最特殊的功能,较易让听者留下深刻的印象。可运用的关键词有:"basically"(基本上)和"essentially"(实质上),都是加重语气的字汇。
● 吸引用户
1. You must admit this type of feature will appeal to the many microwave users in the West.
2. You have to agree that this feature will appeal to the many users of microwaves in the West.
3. I think you have to acknowledge that this feature will appeal to the many users of microwaves in the West.
此段应直接指出这项产品的功能,因为这对将来要销售这项产品的两位客户,是最具说服力的。句型用"You must admit...",不但加强说服力,而且让对方难以反驳。
结构分析
在非正式的场合介绍产品时,态度不宜过分积极,因为这样反而会给人压迫感。应该抓住该项产品最出色的特性,强调它能提供使用者的益处,就能令参观者留下深刻印象。
1. 邀看产品
以礼貌的语气邀请对方参观产品展示室。
2. 其优缺点
提出产品的优缺点,可同时说明改良的经过。
【实用商务英语6:推销产品】相关文章:
★ 实用职场英文简历:后勤HUMANSERVICESWORKER(General)
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